Our Beliefs

Innovative. Ethical. Sustainable.

From our base on the east coast of Scotland, we’ve been pushing the boundaries of outdoor gear design since 1989. The first Keela kit was tried and tested by local mountain rescue teams. Today, you’ll find our gear worn wherever extreme conditions demand the ultimate in technology, performance and durability.

Thirty years of groundbreaking design

Innovation has always been at the heart of what we do. Our founder patented the world’s first seam-sealing machine, revolutionising the capabilities of waterproof clothing. That was just the beginning. In the 1990s, Keela’s Research and Development team began working on the knottiest problem in outdoor gear design: how to manage inner condensation in wet and cold conditions. The result was System Dual Protection (SDP), a pioneering double layer fabric system that offered game-changing breathability. It netted the Queen’s Award for Enterprise: Innovation and (here’s the bit we like best) now helps to keep adventurers like you drier and more comfortable in the toughest conditions.
We continue to come up with cutting-edge concepts, from the world’s first fully tape-sealed fleece to carbon activated fabrics with inherent microbial properties. After thirty years, we’re still living up to our founding principles: innovation, quality and technology.

A true manufacturer

We are proud to be one of the last ‘true’ outdoor gear manufacturers. Keela clothing is all produced at our own factory facilities. That means we mastermind every step of the manufacturing process in-house, from sourcing the raw materials to testing breathability, colour fastness and heat resistance. In other words, each Keela garment is 100% traceable. Retaining ownership of our manufacturing facilities allows us to be…
– Innovative: Keeping a close relationship between the design and manufacturing processes puts us ahead of the field when it comes to developing new technologies.
– Ethical: We make sure that our products comply with the highest ethical standards. Our production facilities are ‘Garments without Guilt’ accredited and every stage of our supply chain follows the Ethical Trading Initiative Base Code.
– Thorough: Our laboratory testing facilities use state-of-the-art machines to make sure that only the most robust garments end up in your wardrobe. And if your old kit needs a little TLC, the UK-based Keela Clothing Hospital has thirty years of experience in repairing damaged gear.

Working to protect the planet

We want to make sure that the great outdoors stays great. That’s why we were the first Scottish clothing manufacturer to sign up to the Sustainable Clothing Action Plan (SCAP). We also work hard to incorporate environmental processes into our daily activities, boycotting harmful substances such as PVCd and PTFE laminates, sourcing raw materials from sustainable sources and donating unneeded fabric to charities. Our garments are designed to last, which means less waste going to landfill. What’s more, our clothing hospital will extend the life of your kit by repairing anything from a torn seam to a bust zip – better for you and better for the planet.

Kitting out the experts

Keela gear offers unrivalled performance in the very toughest conditions. That’s what makes us the brand of choice for countless military forces, tactical units, specialised rescue teams and extreme explorers across the world. We’ve supplied garments for large-scale military contracts worldwide, as well as working with smaller military units and tactical teams on specialist designs. We think you’ll agree that we’re more than just another brand – we are a manufacturer with innovation and quality in our DNA. But don’t just take it from us. Take it from the experts.


Our Core Beliefs

Keela was built on the foundation of IQT – Innovation, Quality, Technology and value for money.

We pride ourselves on our approach to design and research, and constantly work to improve according to our three core beliefs – Innovation (IQT) Sustainability and Community.

  • Read about our IQTInnovation, Quality, Technology – Our team uses experience built from decades of providing garments to Emergency Services and Mountain Rescue combined with cutting-edge technology to design the next generation of Keela garments.
  • Read about our Sustainability – We are the first waterproof clothing manufacturer in the UK to sign up to the Sustainable Clothing Action Plan (SCAP) and together we are working to ensure our garments are as sustainable as possible.
  • Read about our Community – We work in partnership with initiatives such as Britain on Foot, as well as rescue teams, to encourage people to get involved in the Great Outdoors.

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